Career Highlights
Go-To-Market Sales Narratives
Collaborating with research and sales teams to develop go-to-market narratives is something I love to do. In my experience I have created inspired, thought leading research narratives that have been published on WWD and have impacted millions of dollars in sales revenue.
Ad Sales & Marketing
Common across my work has been a creative, fast-paced approach that is highly strategic. I’m experienced at developing bespoke advertising programs to market businesses large and small across all digital formats. I’m adept at working collaboratively with internal stakeholders and driving insight from any marketing program that I have built, executed and delivered.
Strategic Partnerships
I’ve created and delivered successful brand partnerships for advertisers on Vevo, SPIN, Vibe, Buzznet, Celebuzz featuring a range of celebrity talent. Some of the brands I’ve worked with include: Apple, Samsung, Pepsi, Microsoft & truth, amongst many others. While at SPIN, I led digital marketing partnerships for major music festivals including: Coachella, Lollapalooza, SXSW+ others.
What I bring to the team
Entrepreneurship
In 2022 I launched my own small business from home, Heirloom Fresh Flowers and grossed over $10K in sales revenue within a year of opening. I was able to reach profitability within 6 months of business.
Team Leadership
Leading teams is a passion of mine. I have been a team manager for more than six years of my career. I excel at making strong hires and managing others, empowering my team to achieve their goals.
Strategic Solutions
Marketing Strategy and sales have been a consistent part of my work since I began my career in media in 2006. Coming up with creative solutions to meet each individual client’s need, has allowed me to break new business and secure otherwise challenging accounts.
Client Services & Sales Savvy
Underpromise. Overdeliver. Consultative selling is what I strive for in collaboration with a positive team dynamic. I want to hear the goals, challenges and KPIs of my next client to deliver the best solution.
Demonstrated Success
While serving as Sales Solutions Director at Vevo my team was highly successful at improving conversion close rates for Vevo’s sales team. In Q1 of 2020, sellers that collaborated with my team on RFPs and RFIs saw an average 51% conversion rate for deals closed, compared with the average 25% conversion rate when working without our team.
Some of the brands I’ve worked with…
truth
In collaboration with Vevo sales, I pitched, sold and executed across multiple sponsorships and upfront agreements on Vevo with year over year renewals. I developed a custom video series featuring Vevo artist Illenium to promote truth’s Emmy Award winning campaign “The Truth About Opioids”.
Pepsi
Collaborating closely with Vevo’s premieres sponsorship team and account management team, I worked with Content Collective to build a custom :06 video creative to support Pepsi’s campaign on Vevo with “UnMute My Voice” messaging and a call to action to rockthevote.org/pepsi.
Corona Extra
I worked closely with the Vevo sales and production teams to deliver custom branded content for Corona Extra featuring artists Walk The Moon and Chino y Nacho. These live performances featured Vevo talent secured exclusively to reach the Corona Extra audience and included on-screen product placements.
Carnival
When Vevo’s partners at Universal Music Group and Brands captured a branded content series on a Carnival cruise ship featuring Carly Rae Jepsen, I collaborated with Vevo sales, the label and Vevo’s content team to syndicate it across the Vevo platform with a supporting media buy.
Featured Sales Narratives
2020 Ad Sales Political Strategy
While working as Ad Sales Director at Vevo, I was tasked with developing the go-to-market strategy for political advertisers looking to diverse, young audiences on Vevo. My strategy and positioning was used to secure millions of dollars in political advertising across the platform for the 2020 election.
Latinas x Beauty
To celebrate Hispanic Heritage Month, a top Vevo beauty advertiser invited Vevo to present insights on the Latina audience and her media consumption habits. In collaboration with sales and research, I built a custom Somos Vevo narrative that we presented in-person to a group of brand decision makers. Our presentation earned strong praise from our client and ultimately drove additional business for Vevo across multiple beauty brands.
Career Beginnings
After graduating from the University of Maryland with a degree in English Language and Literature, I secured a highly competitive internship at National Public Radio in Washington D.C. After three months on the team, I was hired full time at NPR and began with a hybrid role focused on digital account management and ad operations. There I fell in love with the fast-paced world of digital media and have been pursuing a career in marketing ever since.