Résumé

Developed marketing strategy for Vevo’s national RFP/RFI Ad Sales pipeline; an average of 40 pitches monthly.
Responsible for $5M in custom sponsorship revenue per quarter, approximately $20M yearly.
Managed a team of ad sales marketing managers, with two direct reports.
Partnered with Vevo’s national sales team of 50+ Account Executives and Managers calling on advertisers nationwide and globally.
Developed Vevo’s content syndication strategy, Accelerate, successfully utilized by clients including Honda, Expensify, Fiber One and Carnival.
Led music label relations regarding branded content and branded partnerships with Sony and Universal Music Group.
Created Vevo’s go-to-market sales narratives for the 2020 Political Strategy, Latinas x Beauty story and Automotive category.
Built upfront sales strategies for Vevo’s top clients including Apple, Disney, truth, State Farm + more.
Co-wrote a white paper resulting in thought-leading press on Refinery29 and Women’s Wear Daily.
Led creative direction and copywriting for B2B sales sizzles and co-branded video ads.

Led a team of integrated marketing managers, including two direct reports.
Served as the East Coast strategic marketing lead on all Ad Sales RFP and RFIs.
Partnered with editorial leaders to execute branded programming on Vibe, Idolator, SPIN, HypeMachine, Just Jared, Celebuzz, The Frisky, Stereogum and Buzznet.
Crafted bespoke branded programs for key advertisers including experiential, video, social and digital display.
Delivered successful partnerships for advertising clients including: Microsoft, Samsung, Unilever, Oreo, Office Depot and Mondelez, amongst others.

Served as the lead digital account manager for all of SPIN’s advertising clients nationwide including media planning and pricing.
Pitched and managed successful digital campaigns for SPIN’s advertising clients: American Express, Frito Lay, Miller Coors + others.
Delivered media partnerships for major music festivals including: Sasquatch! Coachella, Lollapalooza, Voodoo Festival.
Managed a weekly newsletter and grew subscribers from 15K to 30K.

Collaborated with NPR’s national sales team to sell digital and podcast sponsorships.
Pitched and managed digital campaigns on NPR.org and NPR podcasts.
Created and delivered first to market sponsorships for NPR.org.